Web Survey Bibliography
Title Data Use: Trying to bring the numbers alive
Author Rung, J., Woll, B., Edstrom, C.
Source Quirk's Marketing Research Review, February 2012, pp. 28
Year 2012
Access date 29.04.2012
Abstract
A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.
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Year of publication2012
Bibliographic typeJournal article
